Capabilities
End-to-end marketing expertise across demand gen, marketing ops, and ABM. I don't just run campaigns—I build systems that scale.
Demand Generation
Full-funnel paid media programs that drive qualified pipeline. From channel strategy to campaign execution to continuous optimization.
Paid Search (Google Ads)
- Search, Shopping, Display, Performance Max
- Campaign architecture and account structure
- Bidding strategy optimization and budget scaling
- Responsive search ads and ad copy testing
Paid Social (Meta, LinkedIn)
- Facebook, Instagram, LinkedIn campaign management
- Creative testing (static, carousel, video)
- Audience segmentation and lookalike modeling
- Retargeting and conversion optimization
Emerging Channels (Reddit, Display)
- Reddit ads for technical/developer audiences
- Programmatic display and native advertising
- Channel testing and pilot program design
- Performance benchmarking and scaling criteria
Experimentation & Testing
- Hypothesis development and test design
- Statistical rigor and sample size calculation
- A/B and multivariate testing across channels
- Learning documentation and insight libraries
Conversion Rate Optimization
- Landing page strategy and design
- Form optimization and progressive profiling
- User journey mapping and funnel analysis
- Heatmaps, session recordings, user testing
Attribution & Measurement
- Multi-touch attribution modeling
- Google Analytics 4 implementation and reporting
- Campaign tracking and UTM governance
- Dashboard design (Tableau, Looker, Power BI)
Marketing Operations
Infrastructure that connects marketing and sales. From automation platforms to lead lifecycles to data architecture.
Marketo Administration
- Instance setup and workspace configuration
- Program templates and campaign architecture
- Smart campaigns and automation workflows
- Salesforce sync and field mapping
Lead Lifecycle Management
- Stage definitions and progression rules
- Lead scoring (demographic + behavioral)
- Routing and assignment automation
- SLA monitoring and velocity reporting
Web Platform Ownership (AEM)
- Adobe Experience Manager content management
- Form integration with marketing automation
- Landing page creation and optimization
- Cross-functional coordination with IT/design
Email Marketing & Nurture
- Nurture stream design and content planning
- Segmentation and personalization logic
- Email template development and A/B testing
- Deliverability monitoring and list hygiene
Data & Systems Integration
- CRM and MAP integration (Salesforce, Marketo)
- Data cleanliness and deduplication
- Naming conventions and governance
- API integrations and webhook configuration
Team Training & Enablement
- Playbook documentation and SOPs
- Platform training (Marketo, Salesforce, AEM)
- Best practices workshops and skill development
- Change management and adoption support
ABM & Growth Strategy
Targeted programs that align marketing and sales on high-value accounts. From ICP definition to multi-channel engagement to pipeline measurement.
ICP & Account Selection
- Ideal customer profile development
- Account scoring (fit + intent)
- Target account list creation and tiering
- Sales and marketing alignment workshops
Multi-Channel ABM Campaigns
- Tiered engagement strategies (1:1, 1:few, 1:many)
- Personalized content and messaging
- Account-based advertising (LinkedIn, display)
- Direct mail and executive gifting
Intent Data & Signals
- 6sense and Bombora integration
- First-party intent tracking (web, email, content)
- Account engagement scoring
- Sales alerts and trigger-based outreach
Pipeline & Revenue Attribution
- Account-level reporting and dashboards
- Win/loss analysis and deal reviews
- Velocity and conversion rate tracking
- Marketing-influenced pipeline measurement