About
I'm a full-stack digital marketer who builds programs that scale. 9 years from startup co-founder to Fortune 500 marketing operations leader.
My Story
I started in digital marketing at Digital Vantage, where I learned the fundamentals: SEO, paid search, email marketing, and analytics. I quickly realized I was most energized when building systems—not just running campaigns.
In 2018, I co-founded Traction Monkey, a demand gen agency. We worked with B2B SaaS companies to launch paid programs, design ABM strategies, and build marketing ops infrastructure. This taught me how to operate under resource constraints, align marketing and sales, and prioritize ruthlessly.
I joined Hearzap in 2021 as a growth marketer and scaled to Head of Digital. We grew the paid search program from $50K to $2M/month, launched new channels (Meta, LinkedIn, Reddit), and built a testing framework that generated 8+ experiments per month. Revenue from paid channels grew 320% YoY.
At Rugged Monitoring, I led digital marketing and focused on channel diversification. We launched Reddit ads (first time for the company), optimized the paid search funnel, and improved lead quality through better scoring and routing.
Now at Abbott Laboratories, I own marketing operations for the EP division. I'm building a Marketo instance from scratch, owning the AEM website, designing lead lifecycle stages, and integrating Salesforce. It's a shift from demand gen execution to infrastructure—and I love it.
Career Timeline
Abbott Laboratories
Building Marketo instance from scratch, owning EP website in AEM, designing lead lifecycle and scoring models, integrating Salesforce, and establishing marketing ops best practices.
Rugged Monitoring
Led paid media strategy across Google, LinkedIn, and Reddit. Launched Reddit ads as a new channel (73 MQLs at $162 CAC). Improved lead quality through scoring refinements and HubSpot optimization.
Hearzap
Scaled paid search from $50K to $2M/month with 18% CAC improvement. Launched Meta, LinkedIn, and video campaigns. Built testing framework and integrated GA4 with offline conversion imports. Revenue grew 320% YoY.
Traction Monkey
Co-founded demand gen agency focused on B2B SaaS. Designed ABM programs, built paid media campaigns, and implemented marketing automation. Worked with 15+ clients to scale their marketing engines.
Digital Vantage
Learned the fundamentals: SEO, paid search, email marketing, analytics. Migrated email program from Mailchimp to HubSpot, improved open rates by 100%, and built first lifecycle workflows.
Core Values
Impact Over Activity
Focus on outcomes, not outputs. A single high-impact initiative beats ten low-impact tactics.
Test, Learn, Iterate
Data beats opinions. Build hypotheses, run experiments, document learnings, and compound knowledge over time.
Systems Over Heroics
Build repeatable processes that work without you. Playbooks, automation, and documentation enable scale.
Transparency & Accountability
Share progress, admit mistakes, and own outcomes. Clear communication builds trust with stakeholders.
Working Style
I lead with context, not control
I share the "why" behind decisions, document processes, and empower teams to execute independently. Micromanagement doesn't scale.
I'm data-informed, not data-driven
Numbers guide decisions, but they don't replace judgment. Sometimes the best move isn't backed by a perfect dataset.
I prioritize ruthlessly
Not everything deserves attention. I focus on the 20% of initiatives that will drive 80% of results, and I'm comfortable saying no.
I build for the long term
Quick wins are great, but sustainable growth requires infrastructure. I balance short-term execution with long-term systems thinking.
I communicate in plain English
Marketing jargon alienates stakeholders. I explain complex concepts clearly so executives, sales, and product teams can understand and support the strategy.